How to Design a Mobile Application in 5 Steps - Part 5

Going Live

📅 2020.06.28 - 👤 Borbély Viktor

We have reached the final part of my 5-part “How to Design a Mobile Application in 5 Steps” article series. In the previous part, we discussed MVP development. If you missed it, read it, it’s worth it! We continue with producing the final product, and nothing remains but the release.

Publishing a live application

Finally! You’ve waited so long for it… countless sleepless nights… giving up weekend bed snoozing… but the great work is done! Your mom can be proud of you!

Of course, you wouldn’t have dreamed that from now on, every few weeks you will repeat releasing different versions of the application at breakneck speed.

But let’s return to the first, uplifting moment! You need a catchy one-liner for the Store description. If the dear user gets past this (not to mention under the title of the world’s most super app), then in a smaller essay you list why your app is the best in the world. There are already a few thousand similar ones on the market (but only similar, because yours at least differs in the icon), but this is still the most worthwhile to download.

Screenshots will also be needed, although nowadays videos no longer than 2 minutes are the thing. Short, concise, to the point.

Oh, the app is free? Where will the revenue come from? Good thing you integrated ad banners and videos with which you’ll drive your users out of this world.

Unfortunately, statistically, an app must survive the following user interactions:

  1. in the Store search results, it must finish first to be noticed
  2. it must be sufficiently well rated (at least 4)
  3. its title is interesting (ASO-ed)
  4. if your app is the winner so far, then hopefully the installer didn’t get too big, and there will be time to wait while it downloads and installs
  5. well, if not, then maybe the installation catches the dear user in background processes
  6. a few days later, they notice that they actually installed your little one
  7. either they delete it immediately because it turned out this occupied the storage space on their phone, and that’s why this last cat photo didn’t go in the chat
  8. or they open it and it doesn’t crash immediately. This definitely proves a good omen
  9. maybe they’ll open it a total of 2 times: first and last. This is the fate of applications. Need something quickly, we download it and throw it away. Unless!

Unless, from the beginning you targeted a service, which incidentally also has an app. Without it, they can’t use your service. Maybe a website would be sufficient for it, but a mobile app is still a “Mobile App”. Compared to a website, the feeling is different when you’re tapping it. This is undeniable.

I’ve come to the end of the individual considerations. There are many pitfalls in it, but if you need help with these, let’s talk about your idea.

And as a final word, here’s the known formula:

Idea Ă— Implementation = Product

Thank you for persevering and following a product’s journey from idea to finished product.

Would you like to try it but don’t know how to start? Do you need fresh ideas, perspectives? Would it be good to discuss the details with a professional? Contact me boldly, and let’s talk about your cherished dream so that it can become a realized product as soon as possible.

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